DOWNLOAD THE CEOs GUIDE TO MAXIMIZE RETURN ON SALES
Your Sales Team Doesn’t Have to Sacrifice Profit for Revenue Growth
Discover how companies can grow both at the same time with a simple formula.
You Don’t Have to Compromise Profit for Revenue
Too often, CEOs are forced to choose between chasing top-line growth or protecting profit. This special report reveals the one number that unlocks both.
As a CEO, you’re accountable for growth, profitability, and enterprise value. But traditional sales metrics only show revenue, they don’t reveal if your sales team is truly creating profit.
This report introduces Return on Sales (ROS), a simple but powerful metric that balances revenue and profitability, giving you clarity about whether your sales team is fueling enterprise value.
What You’ll Discover in the Guide
The three blind spots costing you revenue, margin, and momentum
Why most sales organizations leave money on the table and how to claim it
A data-driven roadmap to diagnose, develop, and grow your team without guesswork
Why revenue growth without profit hurts valuation
How on simple number exposes needless profit leaks in your sales team
A real-world example of how improving ROS multiplies enterprise value
Three practical steps every CEO can take to grow ROS
Inside the Guide
The Simple Metric That Unlocks Profitability
How to calculate ROS and why it’s more powerful than revenue-only metrics.
Seeing ROS in Action
The ABC Company story: how revenue growth + margin improvement multiplied valuation.
Three Ways to Grow ROS
The HOT process: Hire, Onboard, and Transform your sales team for profitability.
The CEO’s Payoff
Five payoffs from higher enterprise value to greater CEO freedom.
Who Should Read This
Want to break free from the false choice between revenue and profit
Need a clear way to measure profitable growth
Care about building enterprise value, not just hitting top-line numbers
About the Author
Darrell Amy
As founder of SalesIndex and author of Revenue Growth Engine, Darrell has spent more than two decades helping CEOs grow profitably.
Darrell is a frequent podcast contributor and has spoken at events like the EOS Conference, CompTIA, EO, and more. He is passionate about equipping leaders with frameworks that turn sales teams into engines of enterprise value.
Ready to Grow Your ROS?
Download your free guide now and take the first step toward turning your sales team into a profit engine.
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